Hi ##s_nameFirst##,

Because we are asked so often, we decided to study dozens of successful, historical email campaigns and find the common denominators of a successful HTML email design.

Note: This assumes that the recipient list is good, the server reputation is great and the subject line/preheader gets readers to open the email (covered in a different topic). Of course, designs can vary but the common structure outlined below appears to be the most productive.

Email Marketing CompleteMarkets - Where Insurance Goes To Network.
  It's all about great email content & layout.
  Availability: National, US Only
  Email: sales@CompleteMarkets.com
  Phone: 800-753-4467 x5910
We market insurance products to independent insurance agents
•   Access to 300k+ independent P&C agents, by state, region and license
Destination website where MGAs, PAs and Wholesalers can showcase search optimized products and services,
Secure market finder that generates quality submissions.
Email marketing - you provide us with minimal guidelines and we do the heavy lifting.
The most cost effective marketing available.
FAQ
Who are your clients/partners? Across the board - ranging from some of the largest in the US, to single, niche product players, and regional wholesale brokers.
Cost? Varies depending on services rendered. Packages start as low as 2997.00
Summary
•   People scan they do not have the time to read. So, keep it informative but brief.
CTAs above the fold (not just at the end) . Multiple CTAs – email, form fill, phone.
Light personalization - for example - Hi [Joe], I can help you with that tough account.
Keep it simple, email campaigns are not graphic design competitions –
 
Employ the brand logo & corporate colors for continuity.
Use a banner or flagship image to provide a product visual identifier.
Make it responsive – readable on any platform (mobile, web)
Highlight scannable areas, italics and bold where it makes sense.
Adhere to CAN/SPAM guidelines.
Don't be shy, get in touch - inquire, email or call us at your convenience.
Please do not reply directly to this email.
CompleteMarkets.com. PO Box 542, Big Bear City, CA 92314
tel: 800.753.4467 x5910.
This email was sent to: ##subscriber_id## ##s_email## ##s_address## ##s_city## ##s_state## ##s_zip##