Hi ##s_nameFirst##,
Because we are asked so often, we decided to study dozens of successful, historical email campaigns and find the common denominators of a successful HTML email design.
Note: This assumes that the recipient list is good, the server reputation is great and the subject line/preheader gets readers to open the email (covered in a different topic). Of course, designs can vary but the common structure outlined below appears to be the most productive. |
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It's all about great email content & layout. |
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Availability: National, US Only |
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Email: [email protected] |
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Phone: 800-753-4467 x5910 |
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| We market insurance products to independent insurance agents |
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Access to 300k+ independent P&C agents, by state, region and license |
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Destination website where MGAs, PAs and Wholesalers can showcase search optimized products and services, |
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Secure market finder that generates quality submissions. |
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Email marketing - you provide us with minimal guidelines and we do the heavy lifting. |
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The most cost effective marketing available. |
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| FAQ |
| Who are your clients/partners? Across the board - ranging from some of the largest in the US, to single, niche product players, and regional wholesale brokers. |
| Cost? Varies depending on services rendered. Packages start as low as 2997.00 |
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| Summary |
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People scan they do not have the time to read. So, keep it informative but brief. |
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CTAs above the fold (not just at the end) . Multiple CTAs – email, form fill, phone. |
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Light personalization - for example - Hi [Joe], I can help you with that tough account. |
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Keep it simple, email campaigns are not graphic design competitions – |
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Employ the brand logo & corporate colors for continuity. |
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Use a banner or flagship image to provide a product visual identifier. |
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Make it responsive – readable on any platform (mobile, web) |
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Highlight scannable areas, italics and bold where it makes sense. |
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Adhere to CAN/SPAM guidelines. |
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| Don't be shy, get in touch - inquire, email or call us at your convenience. |
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